Accredited Microsoft Partner
How Fawaz Lifted FMCG Order Fulfilment by 83%
Never Run Out of What Sells Fastest
The Challenge
Fawaz forecast demand for its fast-moving consumer goods in Excel, and only a handful of people knew how the spreadsheets worked. Forecasts were rebuilt from scratch each cycle, so replenishment was reactive: stock was ordered after a problem appeared, not before. Fast-moving lines ran out and orders went unfulfilled, while slow stock sat in the warehouse and tied up cash. With planning knowledge held by so few people, the process was hard to scale.
The Business
In FMCG, products turn quickly and a missed replenishment shows up straight away as an unfulfilled order. For Fawaz, that meant lost sales on its best-selling lines, while overbuying slower lines locked up working capital. The objective was to take replenishment out of spreadsheets and put it on a data-driven footing inside Dynamics 365 Finance & Operations, with a demand planner simple enough for planners to trust and use every day.
The Goal
Fawaz wanted to take replenishment out of spreadsheets and base it on data inside Microsoft Dynamics 365 Finance & Operations. Its brief to SysBrilliance was a simple demand planner tuned to FMCG patterns. Planners would review and approve replenishment proposals generated by the system instead of building forecasts by hand. The aim was to keep fast movers in stock without overbuying slow lines.
The Strategy
Tune forecasts to FMCG demand
The planner is built around FMCG demand patterns, so forecasts reflect how quickly fast movers turn and where slower stock builds up.
Generate replenishment proposals automatically
The system produces replenishment proposals from the data, so forecasts no longer depend on a few people rebuilding spreadsheets each cycle.
Keep planners in control
Planners review, adjust and approve system-generated proposals instead of building forecasts from scratch, moving replenishment from reacting to stockouts to planning ahead of them.
“Demand planner has helped us gain great control over our stock and streamline our purchases. We could reduce a lot of shortage in our stocks and were able to fulfill most of our projects on time.”
Hesham Attieh
Procurement manager- Fawaz (UAE)
The Results
Order fulfilment up 83%
Order fulfilment up 83%, as fast-moving lines stay in stock.
48% fewer stockouts on fast-moving lines.
Drivers reach the right site and the right contact first time, guided by the QR code on every delivery instruction. Customers receive their goods on schedule and get clear answers when they follow up on an order.
22% less excess inventory.
Released good amount of cash previously tied up in slow stock.
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